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As the days slowly get warmer, spring has truly arrived at Walter Reed National Military Medical Center (WRNMMC) in Bethesda, Maryland. The foliage around the hospital has been coming out of its winter hibernation with a display of flowers and the return of green in the trees and bushes. This year, the flowering trees are more spectacular due in part to a milder than normal winter. (Photo by Harvey A. Duze Office of Command Communications, WRNMMC
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National Capital Region Market Digital Patient Guidebook

The National Capital Region (NCR) Market developed this digital toolkit to communicate with active duty service members and eligible beneficiaries about the availability of the NCR Patient Guidebook. The NCR Market Patient Guidebook will assist with navigating the NCR Market integrated network of care. The toolkit provides information and resources to conduct a local education campaign for active duty service members and eligible beneficiaries in your geographic area about services throughout the network.

Background

Patient satisfaction is an NCR priority and is an important measure of health care effectiveness. In late summer of 2020, the Clinical Optimization Team sought to better understand, across all NCR military hospitals and clinics (also known as military treatment facilities or MTFs), the overall quality of the patient experience with front desk staff and explore patient encounters. This effort resulted in the NCR Experience Office initiating a project to: Understand the patient experience when interacting with a MTF front desk; identify underlying factors of influence across all clinical facilities and define the variables, processes, and best practices of front desks in order to identify successful approaches to patient engagement both inside the MHS and private health care systems.

The team found that within our NCR Market network of care that includes 32 MTFs, 11 dental treatment facilities serving more than 270K enrollees, some active duty service members and eligible beneficiaries entering the NCR Market find it challenging to effectively manage their health care. Therefore, the NCR Market digital Patient Guidebook was created to introduce all new/current constituents to the NCR Market construct and to optimize the beneficiary experience. 

This collaborative effort was coordinated with the NCR PAO, NCR Market MTF Leadership, Patient Experience & Relations offices, MTF Chief Medical Officers, and Defense Health Agency. The NCR Market Guidebook will act as an onboarding and reference guide to help patients navigate the NCR Market health care experience and will be updated every 6-12 months based on pertinent feedback and new information available to share. 

 

Key Messages & Talking Points

See below for key messages and talking points for communicators. Use these to develop and tailor local messaging for your community.

Message for Communicators

 

Talking Points

 

Graphics & Social Media Messages

Use these graphics and suggested social media messages on your various social media sites. Feel free to tailor messages as needed for your local audience.

Suggested Social Media Messages

QR Code 

Use this QR code to create local content 

QR Code


Social Media Graphics

Use any of the graphics below with the approved social media messages

National Capital Region Market Patient Guidebook Graphic  National Capital Region Market Patient Guidebook Graphic  NCR Guidebook Toolkit Graphic


Carousel Images for MTF Websites

Use any of these graphics on your military or hospital website home page to drive traffic to the NCR Market Digital Patient Guidebook. These images are already uploaded into the AFPIMS shared media manager. Please find them using the VIRIN ID numbers below.

National Capital Region Market Patient Guidebook Graphic

VIRIN ID: 121222-A-NCR01-001


National Capital Region Market Patient Guidebook Graphic

VIRIN ID: 121222-A-NCR01-002 


National Capital Region Market Patient Guidebook Graphic

VIRIN ID: 121222-A-NCR01-003


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Infographic
Dec 16, 2022

NCR Market Graphic C

National Capital Region Market Patient Guidebook Graphic

Place this graphic on the home page carousel on your military treatment facility website to drive traffic to the National Capital Region Market Patient Guidebook at www.health.mil/NCRPatientGuidebook. Please find them using the VIRIN ID numbers below: VIRIN ID: 121222-A-NCR01-003

Infographic
Dec 16, 2022

NCR Market Graphic B

National Capital Region Market Patient Guidebook Graphic

Place this graphic on the home page carousel on your military treatment facility website to drive traffic to the National Capital Region Market Patient Guidebook at www.health.mil/NCRPatientGuidebook. Please find them using the VIRIN ID numbers below: VIRIN ID: 121222-A-NCR01-002

Infographic
Dec 16, 2022

NCR Market Graphic A

National Capital Region Market Patient Guidebook Graphic

Place this graphic on the home page carousel on your military treatment facility website to drive traffic to the National Capital Region Market Patient Guidebook at www.health.mil/NCRPatientGuidebook. Please find them using the VIRIN ID numbers: VIRIN ID: 121222-A-NCR01-001

Last Updated: November 17, 2023
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